Privacy policy

Last Updated: August 2026

This Privacy Policy explains how Brethe (“Brethe”, “we”, “our” or “us”) collects, uses, stores, shares and protects personal information when you visit our website, place an order, communicate with us or otherwise interact with our services.

We are committed to respecting your privacy and handling your personal information responsibly, transparently and in accordance with applicable laws in India.

1. Applicability & Legal Compliance

This Privacy Policy applies to personal information collected through our website, orders, customer support communications, emails and other direct interactions with Brethe.

Our handling of personal information is governed by applicable Indian privacy and data protection laws, including the Information Technology Act, 2000 and applicable rules made thereunder, as well as the Digital Personal Data Protection Act, 2023 and the Digital Personal Data Protection Rules, 2025, to the extent their respective provisions are in force and applicable.

This Privacy Policy does not govern the independent privacy practices of third-party websites, platforms or services that may be linked to or integrated with our website.

2. Consent & Lawful Processing

We collect and process personal information only where permitted under applicable law and where reasonably necessary for the purposes described in this Privacy Policy.

Where consent is required, we will seek your consent for the relevant processing. You may withdraw your consent at any time by contacting us or by using any withdrawal or opt-out mechanism made available to you.

Withdrawal of consent will not affect processing already carried out lawfully before such withdrawal and may be subject to information we are required to retain or process under applicable law.

Certain information is necessary for us to process and fulfil an order. If you choose not to provide such information, we may be unable to provide the requested product or service.

3. Information We Collect

a) Information You Provide Directly

We may collect information including:

Name
Email address
Phone number
Shipping and billing address
Order and transaction information
Return, exchange and refund information
Communications with our customer support team
Information you voluntarily provide through forms, emails or other interactions with us

b) Information Collected Automatically

When you access or use our website, certain information may be collected automatically, including:

IP address
Browser and device information
Operating system
Pages viewed and interactions with our website
Referring pages or websites
Cookie identifiers and similar technical information
Website usage and log information

c) Payment Information

Payments are processed through third-party payment service providers.

Brethe does not directly store complete debit or credit card numbers, CVV details or other complete payment credentials.

We may receive limited transaction-related information, such as payment status, transaction identifiers or masked payment details, where necessary to process orders, refunds or related transactions.

4. How We Use Your Information

We may use personal information for purposes including:

Processing, confirming and fulfilling orders
Arranging shipping and delivery
Managing returns, exchanges and refunds
Providing customer support and responding to queries
Sending transactional communications, including order confirmations and shipping updates
Managing and improving our website, products and services
Analysing website performance and customer interactions
Preventing fraud, misuse and unauthorized activity
Maintaining business, accounting and transaction records
Complying with legal, regulatory, tax and other statutory obligations
Establishing, exercising or defending legal rights
Sending marketing or promotional communications where permitted by applicable law

Where marketing communications are based on your consent, you may unsubscribe or withdraw your consent at any time using the unsubscribe option provided or by contacting us.

5. Cookies & Similar Technologies

We may use cookies, pixels and similar technologies to operate and improve our website.

These technologies may be used to:

Enable essential website functions
Remember preferences and improve your browsing experience
Understand website traffic, performance and usage
Measure the effectiveness of our marketing
Provide or measure advertising, where applicable
Detect and prevent fraudulent or unauthorized activity

Some cookies are placed by third-party service providers whose technologies are integrated with our website.

Where required by applicable law, we will obtain appropriate consent before using non-essential cookies or similar tracking technologies.

You may manage or disable cookies through your browser settings or through any cookie preference controls made available on our website. Disabling certain cookies may affect the functionality of the website.

6. Sharing & Disclosure of Personal Information

We do not sell or rent your personal information.

We may share personal information with third parties where reasonably necessary to operate our business and provide our services, including:

Payment processors and payment gateway providers
Shipping, courier and logistics partners
E-commerce, website hosting and technology service providers
Analytics and performance service providers
Advertising and marketing service providers
Customer support and communication service providers
Accounting, legal, professional and other business advisers
Government authorities, regulators, courts or law-enforcement agencies where required or permitted by law

We seek to share only the information reasonably necessary for the relevant purpose.

Third-party service providers may process information in accordance with their own legal obligations and privacy policies in addition to their contractual obligations to Brethe.

7. International Processing & Transfers

Some of our service providers may store or process personal information outside India.

Where personal information is transferred or processed outside India, we will take reasonable steps to ensure that such transfer or processing is carried out in accordance with applicable Indian law and any restrictions or requirements prescribed by competent authorities.

8. Data Security

We implement reasonable technical, administrative and organizational measures designed to protect personal information against unauthorized access, disclosure, misuse, alteration, loss or destruction.

Access to personal information is limited, where appropriate, to persons and service providers who require it for legitimate business purposes.

However, no method of transmission over the internet or method of electronic storage can be guaranteed to be completely secure, and we cannot guarantee absolute security of personal information.

If a personal data breach occurs, we will take appropriate steps and provide notifications to affected individuals or competent authorities where required under applicable law.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to:

Complete and maintain records of transactions
Provide customer support
Comply with legal, tax, accounting and regulatory obligations
Prevent fraud or misuse
Resolve disputes
Establish, exercise or defend legal claims

Different categories of information may be retained for different periods depending on the purpose for which they were collected and applicable legal requirements.

Once personal information is no longer reasonably required and there is no legal requirement to retain it, we may securely delete, anonymise or otherwise dispose of it.

10. Your Rights

Subject to applicable law, you may have the right to:

Request information about personal data relating to you that we process
Request correction of inaccurate or incomplete information
Request updating of your personal information
Request deletion or erasure of personal information where legally permissible
Withdraw consent where processing is based on consent
Raise a grievance regarding our handling of your personal information

Certain requests may be limited where retention or continued processing is necessary to comply with applicable law, complete an existing transaction, prevent fraud, establish or defend legal claims or fulfil another lawful requirement.

To exercise an applicable right, please contact us at contact@brethe.co.

We may request reasonable information to verify your identity before processing certain requests.

11. Children’s Privacy

Our website and services are not specifically directed at children.

We do not knowingly seek to collect personal information from children in a manner prohibited by applicable law.

If you are under 18 years of age, you should use our website and make purchases only with the involvement and supervision of a parent or lawful guardian, as applicable.

If we become aware that personal information relating to a child has been collected or processed in violation of applicable law, we will take appropriate steps in accordance with legal requirements.

12. Third-Party Websites & Services

Our website may contain links to, or integrations with, third-party websites, applications or services.

These third parties may collect or process information independently and are governed by their own privacy policies and terms.

Brethe is not responsible for the privacy practices, security or content of third-party websites or services. We encourage you to review their privacy policies before providing personal information to them.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, services or applicable legal and regulatory requirements.

The updated version will be published on this page with a revised “Last Updated” date.

Where required by applicable law, we will provide additional notice or obtain consent before implementing material changes that affect how your personal information is processed.

14. Governing Law

This Privacy Policy is governed by the laws of India.

Any dispute, grievance or matter arising in connection with this Privacy Policy will be subject to the jurisdiction of the competent courts, tribunals, authorities or regulatory bodies in accordance with applicable law.