Privacy policy

Last Updated: January 2026

This Privacy Policy describes how Brethe (“we”, “our”, “us”) collects, uses, stores, processes, and protects personal information of users (“you”, “your”) who access or use our website, place orders, or otherwise interact with us.

Brethe is committed to respecting your privacy and ensuring that your personal data is handled responsibly, transparently, and in accordance with applicable laws in India.

 

1. Applicability & Legal Compliance  

This Privacy Policy is published in compliance with the following Indian laws:

  • Information Technology Act, 2000

  • Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011

  • Digital Personal Data Protection Act, 2023 (DPDP Act)

This policy applies only to information collected through the Brethe website and does not apply to information collected through third-party websites or applications linked from our website.

 

2. Consent  

By accessing or using our website, placing an order, or voluntarily providing personal information, you confirm that you have read, understood, and agreed to the collection, use, storage, and processing of your personal data in accordance with this Privacy Policy.

You may withdraw your consent at any time by contacting us, subject to applicable legal and contractual obligations.

 

3. Information We Collect  

a) Information You Provide Directly  

We may collect personal information including, but not limited to:

  • Name

  • Email address

  • Phone number

  • Shipping and billing address

  • Order and transaction details

  • Information shared through contact forms, emails, or customer support interactions

b) Information Collected Automatically  

When you browse our website, we may automatically collect:

  • IP address

  • Browser type and device information

  • Pages visited and interactions on the website

  • Cookie and log data

c) Payment Information  

All payments are processed through secure, third-party payment gateways that comply with applicable Indian regulations.
Brethe does not store or have access to sensitive financial information such as card numbers, CVV, or bank details.

 

4. Purpose of Collection & Use  

We collect and process personal information only for lawful and necessary purposes, including:

  • Processing and fulfilling orders

  • Managing deliveries, returns, exchanges, and refunds

  • Providing customer support and responding to queries

  • Sending transactional communications such as order confirmations and shipping updates

  • Improving website performance, functionality, and user experience

  • Preventing fraud, misuse, or unauthorized activity

  • Complying with legal, regulatory, accounting, and tax obligations

Marketing communication is sent only where permitted by law or where consent has been provided.

 

5. Cookies & Tracking Technologies  

Brethe uses cookies and similar technologies to:

  • Enable essential website functionality

  • Improve performance and user experience

  • Understand website usage and trends

You may choose to disable cookies through your browser settings; however, certain features of the website may not function properly if cookies are disabled.

 

6. Disclosure & Sharing of Information  

We do not sell, rent, or trade your personal data.

We may share personal information strictly on a need-to-know basis with trusted third parties, including:

  • Payment gateway providers

  • Shipping and logistics partners

  • Website hosting, analytics, and technology service providers

Such third parties are authorized to use personal data only to perform services on our behalf and are required to maintain confidentiality and security.

We may disclose personal information if required to do so under applicable law, court orders, or government regulations, or to protect the rights, property, or safety of Brethe and its users.

 

7. Data Security  

We implement reasonable technical and organizational security practices to safeguard personal information against unauthorized access, misuse, loss, or alteration.

While we take appropriate measures to protect your data, no method of transmission over the internet or electronic storage is completely secure.

 

8. Data Retention  

Personal information is retained only for as long as necessary to:

  • Fulfil the purposes outlined in this Privacy Policy

  • Comply with applicable laws and regulations

  • Resolve disputes and enforce agreements

Data may be retained longer where required by law or for legitimate business and audit purposes.

 

9. Your Rights  

Subject to applicable Indian laws, you have the right to:

  • Access your personal data

  • Request correction or updating of inaccurate information

  • Request deletion of personal data, where legally permissible

  • Withdraw consent for data processing

Requests may be made by contacting us using the details provided below.

 

10. Children’s Privacy  

Brethe does not knowingly collect personal data from individuals under the age of 18.
If such data is identified, it will be deleted in accordance with applicable law.

 

11. Third-Party Links  

Our website may contain links to third-party websites.
Brethe is not responsible for the privacy practices or content of such external websites. Users are encouraged to review the privacy policies of any third-party sites they visit.

 

12. Grievance Redressal  

In accordance with applicable Indian laws, any grievance relating to the collection, use, or protection of personal data may be addressed to us at:

Email: Contact@brethe.co

We will acknowledge and respond to grievances within a reasonable timeframe as prescribed under applicable law.

 

13. Changes to This Privacy Policy  

Brethe reserves the right to update or modify this Privacy Policy at any time to reflect changes in legal, regulatory, or operational requirements.
Any changes will be posted on this page and will be effective immediately upon publication.

 

14. Governing Law & Jurisdiction  

This Privacy Policy shall be governed by and construed in accordance with the laws of India.
Any disputes arising under this policy shall be subject to the exclusive jurisdiction of Indian courts.

 

15. Contact Information  

For any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data, please contact us at:

Email: Contact@brethe.co